Does social media have an impact on SEO? This is a topic that most people talk about in search industry. Yes, social media can help with your SEO efforts. However, social media is not directly used as a ranking factor. Google treats Twitter and Facebook pages like other web pages and not ranking factors. However, this does not mean that social media platforms do not impact search rankings. Social signals and the ranking position have an extremely high correlation.

This is displayed by top ranked pages on Google as all of them have more social signals as compared to other websites. One of Google’s ranking factors is links. Therefore, when you generate fantastic content, it will probably be popular on social media. This means that individuals will love it and link to it and as a result, this will boost your search ranking. This implies that it should not be a surprise to find out that websites with high ranking have high social signal numbers. Let’s look at how social media helps SEO.

Four ways how social media helps SEO

Builds audience

Did you know that having best services and products do not guarantee sales? Yes, it does not. If the public is not aware of your products and services, there is no way you can be competitive. To bridge this gap, you need to be proactive and reach out to people wherever they are. Where can you find these people? Social media is the answer. The number of people in social platforms will give you a worldwide reach. Therefore, it is easy to share and build a fantastic web presence. For you to be visible on other websites, you should up your social game. The presence of social media marketing enhances brand awareness. Therefore, you will have an audience which will likely click the content of your brand on Google results.

Enhances promotion

Just like Twitter and Facebook, YouTube is a fantastic platform for brand awareness and building audience. Apart from Google, YouTube is the second most used search engine. Therefore, you can use this platform to influence your SEO performance positively. You can come up with content or brand promotion videos, which result in links. Hence, those videos have the potential to rank organically in the Search Engine Results Pages.

Potential for links

When your social media content receives more shares, the more the exposure and link it gets. Therefore, popular content on social platforms attracts potential links. Regardless of the platform, you are using, be it Facebook, Twitter, or Pinterest among others, high-quality content will
probably get links from other sites.

Branded searches

When searchers Google a brand name followed by keyword phrases, it dramatically helps a brand to rank higher for similar keywords. This happens because Google tends to understand that your brand is great for related keyword phrases. One way to expose your brand and the products/services that you offer is the use of social media platforms.

It is hard to tell if Google will integrate more social media signals in the current ranking algorithm. Nonetheless, it is obvious that social media helps SEO. Therefore, social media is an investment and will offer numerous long-term benefits to businesses. Even if it is not a ranking factor, social media is one of the active ways to boost content and presence online. This is definitely what SEO is about.