When Facebook went on the stock market in 2012. It was pointed out that mobile usage, was the biggest challenge for Facebook. And the CEO Mark Zuckerberg said that they will solve this.
Now, barely two years later, the situation is different. 1.1 billion people log on to Facebook thru their mobiles or tablet every month, an increase from last year when the number was 751 million.
Of this 1.1 billion people, are 609 million users log on to Facebook via mobile phones every day. According to the company. The total amount of Facebook users every month, including phones, tablets, desktop and laptop computers, is 1.28 billion people worldwide each month.
The standalone app “Messenger”. Which is used to send direct messages to other Mobile Facebook users via mobile phones, has a total of 200 million users.
Facebook says that revenue for the first quarter of 2014 landed on $2.5 billion. With a profit of 1.07 billion dollars. Turnover is more than 70 percent higher than last year, and the profits is nearly three times as large. Mobile ads accounted for 59 percent of the service’s advertising revenue.
The revenue per user per year, for Facebook users in USA and Canada, landed at $5.18. That’s 80 percent more than the same time last year.