Image optimisation refers to a process where there is…

A good image optimisation is to delivery of high-quality images in the appropriate size, format, resolution, and dimension while maintaining the smallest size possible. Different ways are involved in this process among them compression, caching and resizing.

As a blog owner, you should optimise images as this comes with numerous benefits. Did you know that pictures carry about 64% of the weight of a website? Well…. Now you know, and this is why it is crucial to optimise images on your blog.

In other words, minimising the image size without necessarily reducing the quality of your image impacts directly on your page load speed in a positive manner. Additionally, your visitors’ user experience enhanced with increased website speed.

Importance of blog image optimisation

Enhances SEO ranking

In the year 2010, page load speed became a ranking factor on search engines. Therefore, users and Google have one thing in common, and that is the fact that both of them hate slow websites. That implies that faster websites will rank higher in search results as opposed to slower sites.

As a digital marketer, you should, therefore, understand the need for search ranking in the modern world. Every website owner wants to rank at the top of search results. One of the factors that will facilitate this is your page load speed. It’s the reason why image optimisation should be your priority.

Improves user engagement

One way of having happy customers on your website is giving fantastic user experience. To achieve this, all you need to do is optimise web images, which will enhance the speed of your site, giving incredible user experience to your visitors. Fast loading pages whether on computer or phone make users stay longer on the website.

Boosts page load speed

Loading speed of a page refers to the amount of time a web page takes to load completely. It determined by various factors among them web design, layout, and hosting. A great website should fully load in less than 2 seconds.

Therefore, if your website takes 3 or more seconds to load, most users are quit and look for an alternative. Optimizing 64% website weight will boost the speed of your blog. Your web visitors will enjoy a faster experience and probably come again. That means that they will fully interact with your services and products.

Boosts conversions

When you optimise images on your blog, it results in a higher search ranking. That implies that your website will attract more users and higher conversions as well. The loading speed of a web page is directly connected to conversions and SEO ranking.

Optimise images on your website and enjoy all these benefits all at once. Your photography blog will never be the same again with the above information. Apply the knowledge above and thank me later.