Apple financial year has Recently ending. And as reported previously indicated it would be yet another report where most figures went upwards again.

But there is a department that has gone back with 14%,  iTunes music sales. The reason is thought to be increasing competition from services that offer streaming music, such as Spotify and Pandora.

The falling sales in the iTunes Store is considered to be the reason why Apple a few months ago put their hands on Beats Music. Rumors claim that the two music services will merge next year. But exactly how the end result will look like is still a secret.