Did you know that in August this year, E-commerce will celebrate its 24th year anniversary? You can bet on the fact that most people do not know this because they think e-commerce is not even a decade old. The reason behind this is that also if this industry is more than two decades old, it wasn’t until six years ago when started gaining popularity and recording a continuous ascent. Today, e-commerce dominates 45.5 percent of the whole web. Isn’t this amazing? It is, and the success of this industry can be attributed to the fact that most customers purchase products online. Since the year 2012, a massive number of people have been making online purchases resulting in around $1.92 trillion online sales globally. Therefore, if you are planning to start an online store but are uncertain about this industry, get this very clearly, you should have started like yesterday.

E-commerce platforms

Despite the recent success of this industry, only a few e-commerce platforms have been successful. The leading platform is WooCommerce which dominates 32% of the industry. The 2nd platform is Magento, which occupies 18% of the market. OpenCart follows closely with 11% market domination and lastly Shopify with 8%. Someone would undoubtedly wonder why WooCommerce leads the market. Well…. This platform is an eCommerce extension of WordPress. WordPress is the leading content management system that is most popular. It powers 25% of all websites globally and therefore, it is not a surprise that WooCommerce is such a huge success as well. The fact that numerous WordPress users operate online stores makes WooCommerce their best fit. Other reasons why WooCommerce is a success include;

  • Provides great services
  • It is free
  • It is easy to use and manage
  • Has powerful features
  • Easy to install
  • Compatible with all devices
  • It is customizable
  • Features user ratings and reviews, hence customers can rate your products/services

Therefore, if you are on WordPress already, it should not be hard starting a successful online store.

Why you should use WordPress to start/operate your online store

The fact that WordPress is the primary content management system places it far ahead of the competition. Joomla and Drupal are the main WordPress competitors. Apart from these, there are reasons why you should pick WordPress for your online store success.

  • You can use WordPress to develop and run any website including e-commerce while OpenCart, Magento, and Shopify are exclusively made for e-commerce
  • You have full control over your site Numerous themes, integrations, plugins, and tools are available
  • High compatibility with most things on the web
  • Pocket-friendly because there are packages available for everyone from the free version to the premium package
  • Easy to use interface that does not require professional help

In conclusion, while every e-commerce platform exceeds at something, but lacks some critical features, WordPress, in a way has everything. This ranges from the intuitive interface for beginners and development possibility for the advanced, open source CMS, lots of free and paid services, full control over your website, option to develop a multipurpose site and prices for all budgets among other things that are yet to be explored. Consequently, this gives you every reason to set up your online store with WordPress + WooCommerce for success and exposure.